As a wedding photographer, you probably thought that going into the wedding photography industry is all about the art, the technical skills, and the creativity, right? Unfortunately, that is not the case. Being immensely talented and creative will not land you major contracts. However, certain savvies in the business spectrum will be able to get you a lot of clients and will keep your business rolling in such a way wherein you will be able to do this as a profession in the long term. Now you have to understand that this is a continuing learning process and you can’t learn everything in one article. However, this article will at least get you started on that thousand mile journey.
Plan everything out on paper. It’s quite different when you just envision what you would like to do and all of the things that you are planning compared to really writing everything down, ink to paper. It gives you a much more tangible representation of the tasks at hand and the figures that they may come along with. It will also give you a much clearer view on the financial side of things. It will give you more ideas on how much money will need to come out and how much time it will take before you actually see returns on your investments. Do you need to take out a loan for the equipment that you will need or do you already have most of the gear you need? All of these things factor in on the actual backbone of your business plan. You just can’t start without one.
Tier up your pricing packages co you can make them attractive and more saleable so you can bring in more customers. One savvy business trick is to bundle up the packages. You have to be careful though and make sure that you only include service items that you know people want. Try to do a market study on what the usually most popular wedding photography services are and take a hint from those. More often than not, you can just go straight to asking your clients what they really want and customize a package for them. If you want to save time and avoid the headaches though, have the price packages ready to go and have an a la carte list for individual services that they might add in if they want to. People have the notion that they get the best value for their money when the services are bundled up so take a cue from your phone pricing plans.
Blog and Portfolio
Get a blog and portfolio set up online. People usually go with someone they can check out online. It establishes a certain level of trust and assurance that you’re not a total flake and that you really are indeed who you say you are. Be diligent in updating your blog so you start gaining followers. You can check out the website of this Suffolk wedding photographer to get ideas on what to include. Put only the best of your works in your portfolio because it will serve as your resume for when you are trying to get clients.