Conceptualize your ideas.
Before you even get to the point wherein you are already thinking about which commercial photographers you should be taking a look at or which portfolios you should be taking a look at by the end of the day, you first need to really go ahead and focus on the type of ideas or pegs that you have for the commercial photo shoot that you are planning to go ahead and make arrangements for. Go out of your way to really hammer out the details for what you have been planning out so far so that you have a pretty solid approach when you are explaining what you would like your professional commercial photographers to do in the first place. This will make all of the difference in the world. Bring your entire team together so that you can sort of brainstorm with what you would like to do or pull off for the commercial photo shoot so far. This will really bring out all of the best concepts and ideas and will ensure that you reach your objects better.
Pre-plan the setup as much as possible.
You need to know for sure that he setup of the commercial photo shoot will be suitable and in line with the kind of concept that you would like your professional commercial photographers to follow through with at the end of the day. The setup needs to be elaborate and planned out down to the very last detail. This is the only way for you to really be satisfied with what you are trying to pull off so try to see what is in store for you. Most of the commercial photographers out there actually set up their own scenes so you might want to discuss things with them in detail as much as possible in order for things to work out just as you have wanted them to at some point or so.
Prep the scene with your commercial photographers.
Join in on the prep work. You may do this yourself or you can delegate this to another member of your team. It is very important that the client gets a hand on what is about to go down during the day of the commercial photo shoot so that you can follow through on anything and everything that you have been checking into at some point or so. Make sure that this falls through the right way and speak up and stand your ground if anything falls short to your expectations.
Structure the commercial photo shoot in such a way wherein you are constantly giving out handoffs and advices and make your calls in general to help steer the direction of the commercial photo shoot in the direction of what you would like to achieve when it all comes down to it. Constant sign offs will save you from the trouble of having to redo the shoot which will avoid inconveniences both for you and your commercial photographers after all has been said and done.